Spring 2012 Runway Pictures

Hi,

I am still editing the video version of Spring 2012 Runway. For now, enjoy the pictures. You know a collection is good when you do not hate it by the end of the process.

I still love this collection. . It is Bold and Beautiful. Thank you, Jay Marroquin for the pictures. Visit his website at www.jaymarroquin.com

Tell me what you think?

Love Life,

Love Fashion,

Love,

Chloe

My Dancing Queen, my niece Lauren Chauv

Hi,

While I'm waiting to get my videos and pictures of my fashion show together for y'all, I will keep you entertained with my very funny and always entertaining niece, Lauren Chauv.

She used to work with me everyday until she had to go to school. All of us missed her here at the studio.

One of my favorite memories of Lauren is when I was in a meeting with Ty from www. ShopNuo.com. He drove from Austin for this meeting so it was important. We were sitting at the conference table, across from each other and going over design details, when at the corner of my eye, I saw a moving blanket, slowly creeping toward the table.

Lauren was underneath the blanket. She thought she was invisible and started to very smoothly crawl passed Ty, underneath the table and me. I was slightly embarrassed but more entertained than anything. I miss those days. She still makes me laugh just not everyday like she used too.

So enjoy this video, I hope she makes you smile too.

<

Love Life,

Love Fashion,

Love,

Chloe Dao

Fitting with Runway models, Spring 2012

Hi,

The show is over and I am very happy. Everyone loved it. I will continued posting video of the

making of it and more behind the scene.

We fitted the models on Sunday Oct. 9th.

We only had 13 models to fit but sometime when you get 3 0r for at once it gets to be a bit

overwhelming. Thank goodness, we have a big team and I was wondering if we needed

everyone with us but it turns out we did.

Here is the behind scene footages. Enjoy.

Love Life,

Love Fashion,

Love,

Chloe Dao

Music for Spring 2012, DJ Little Martin

Hi,

Tomorrow is the show and I am still working on the music for my collection. I have been searching for the right songs for about 2 weeks. It has been quite difficult.

I am very lucky to work with DJ Little Martin. He alway gives me history lesson on music. If you ever need a DJ he is the best b/c he is so knowledgable. Best of all, he just wants to make his clients happy.

I have finally decide on the music today. We shot this video about 9 days ago. I have changed the music direction a few times already.

Music is done , now the show is complete.

Enjoy this video, see how confused I was.

For tickets:

www.Fashionhouston.net

Love Life,

Love Fashion,

Love,

Chloe

Styling Spring 2012 with Elaine Turner

Hi,

I love styling my collection b/c I know the end is near. This year I am so very lucky to have Elaine Turner gorgeous bags and shoes to complete and compliment my looks.

Enjoy this video of us styling.

I have to get back to work in the collection. I have 2 days left before the show.

For tickets:

Go to www. Fashionhouston.net

If you can not make it to the show, we are throwing an "After Party" come by and see the collection up close at Venue. Hope to see you at the Wortham or at Venue.

Love Life,

Love Fashion,

Love,

Chloe Dao

Spring 2012, First Fitting w/ Erica

Hi,

Today this blog is about the first fitting of the Spring 2012 collection. I do all my first fittings on my fit model, Erica. I do that b/c it lets me see if the fit is right. Most of all I get to really see if I like the design or not. A great model makes your design better than you could imagine.

Being a small company, I need to design a collection that can translate well on the runway into a sellable collection. It is always a dance of compromises. I love designing wearable clothes but sometimes I would love to just go crazy and make very time consuming haute couture pieces.

In this video, you will see me trying to sell some of the designs to my team b/c they think it will not do well on the floor. It is not all about just being creative in fashion it is about being creative and being able to sell. It is a daily struggle but a smart designer, understands the challenges in order to "make it work".

You saw in earlier video of me starting to drape the Binny dress, well she is back in and not happy.

Enjoy,

For tickets for my show:

http://www.fashionhouston.net/

Love Life,

Love Fashion,

Love,

Chloe

Spring 2012 sketches and Naming Them

Good morning,

Sorry, I could not post yesterday. I actually had to go out last night to show my support for a friend. It was a nice break from constantly working on this collection. I really needed that. It is coming up soon to the deadline, Oct 12th........!!!!!

Holey Moley ( did I spell that right?)

One of the fun and frustrating things about creating a new collection is naming the new designs. They are all my babies, I see them as my children. So when I name them I have to find the right name that suits their personalities. Believe me, they all have personalities. It is not easy b/c I am a very bias Mom. I sound a little crazy here but I acknowledge it.

If you are wondering why the sketches are all flat instead of croquis. I just like it that way and it is much more understandable when you start draping the pattern to see a clear outlined drawing. I do first sketches on croquis. Then my assistants turn the sketches to flats so that they can photoshop prints on it and have a very precise placement of seams for pattern work.

Enjoy this video,

For tickets for Spring 2012 collection:

www.Fashionhouston.net

Love life,

Love Fashion,

Love,

Chloe

Draping 2012 and Being a smart business woman.

Good Day everyone,

I get a lot of praises for being a smart business woman.

So this video really tells you how I became so successful.. :)

Please excuse my messy design studio but it is what it is.

My collection is almost done. I am working on 4 more pieces. I am excited to style my collection with Elaine Turner accessories today. That is the fun part. I will post that video later this week.

Remember to get tickets for the show at:

www.fashionhouston.net

Love Life,

Love Fashion,

Love,

Chloe Dao

Spring 2011, Sneak Peaks, First day

Good morning,

It is midnight, Monday morning and I am writing this blog. I am very excited about this blog b/c I am really opening my world to you. From today on, I will be posting behind the scene video blogs of the making of Spring 2012 collection. I have always loved the "behind the scene" of anything creative and I thought why not share my process. I always love watching and seeing how other designers work. I am nosy like everyone else.

I get a lot of questions about how do I start a collection? So here is all the good, the bad and the ugly. I am keeping it "real."

Follow me through this collection and I hope you learn a lot of what it takes to create a collection in 4 weeks.

I will be showing this collection at the Wortham Center, Oct 12th. We are partnering up with Elaine Turner and styling my collection with her shoes and bags.

Here is the links.for tickets:

http://www.fashionhouston.net/index.php

Love Life,

Love Fashion,

Love,

Chloe